Creation

Fall in colors: Pre-fall 2018 collection by Erdem

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70s Victorian romanticism, a virtuoso mix of prints and floral eclecticism in the fall collection of the legendary designer.

Erdem Moralioglu, British designer of Anglo-Turkish descent, from those creators who like to control the process as much as possible. He independently invents and takes a direct part in the creation of all fabrics, draws prints and sketches of embroideries. And unpretentious of his work to call the language does not turn anyone: it is expressionism, confusion, paradoxical moderate excessiveness.


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The inspiration for the collection was the work of Japanese artist Katsushik Hokusai and British designer Laura Ashley. And if the influence of Hokusai is barely noticeable and manifested, first of all, in beautiful photographs of the collection and in individual elements of the cut, then Ashley’s influence is obvious.


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Her fame came in the 1970s, when, against the backdrop of the fascination with the folklore style of dresses and skirts with romantic ruffles and ruffles, peasant blouses and shirts began to be very popular. The Erdem collection follows Laura Ashley's precepts: deaf maxi dresses, floor skirts and, of course, beautiful prints in a small flower. Erdem mixes them without the slightest doubt, including complex materials, not to mention the fact that shoes (when visible) act as an independent unit, and not at all an inconspicuous addition.


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Pay attention also to contrasting belts and belts: it would seem a simple detail, but what a significant contribution it makes to the overall impression!

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Watch the video: The ERDEM Pre-Fall 2015 Collection (November 2024).